San Jose, California (PRWEB) April 29, 2014
Follow us on LinkedIn. ? Functional foods provide disease-preventing, longevity-increasing, and health-promoting benefits. Time constraints and stressful lifestyles have led to unhealthy eating habits including the infamous snacking culture. An increasing number of people are now turning to functional foods to keep healthy and fit. Rising health consciousness is encouraging demand for nutritious foods, and growing confidence in food products offering health benefits beyond basic nutrition, represent factors which offer a strong business case for functional foods. Aging demographics and growing trend towards preventive healthcare amid rising healthcare costs, among other factors, are anticipated to propel growth in the market over the coming years. Changing consumer preference from synthetic ingredients/supplements to organic and natural food products represents another major growth driver.
Weight loss and cholesterol-reducing foods and drinks along with gut/stomach health promoters, metabolism boosters, immunity boosters, and blood pressure reducers, represent popular functional food and drink categories. Probiotics ranks as the fastest growing product market globally. Demand for probiotic yogurts, in particular, offers significant growth opportunities due to their numerous health claims. Kefir is another functional food that is currently widely popular.
Innovation in recipes, ingredients, and packaging such as, vitamin enriched beverages, natural organic ingredients, and effective and safe packaging, are supporting growth in functional drinks. The market is also benefiting from the launch of ?Super Greens? such as spirulina, wheatgrass and Chlorella, rising demand for sugar-free drinks, and expanding presence of non-dairy drinks such as soymilk, rice milk, almond milk, and oat milk. Functional beverages such as sleep improving drinks, weight management drinks, anti-cholesterol drinks, tooth friendly drinks, energy drinks, omega 3 beverages, health energy drinks, and drinks for elderly people are also gaining wider acceptance thus benefiting market prospects.
As stated by the new market research report on Functional Foods and Drinks, the United States, Europe and Japan constitute the largest markets worldwide. Asia-Pacific represents the fastest growing market with a CAGR of 10.9% over the analysis period. Transforming consumption patterns, expanding middle class, rising disposable incomes, health awareness, aggressive retail marketing, Westernization of food habits, aging population, and rising standards of living represent key growth drivers in the region.
Key players covered in the report include Amway, Archer Daniels Midland Company, BASF SE, BASF Human Nutrition, Ceapro, Inc., General Mills, Inc., Groupe Danone, Kellogg Company, Nestl