Tag Archives: Raises

Maryland Credit Union Moo-ves Against Hunger and Raises Over $7700 with its Community and CafeGive Social Apps

MD (PRWEB) September 22, 2014

Any company can give a nonprofit a donation check, but how many of them can give a cow? Last month, Mid-Atlantic Federal Credit Union ran a wildly successful social media and in-branch fundraiser, using tools from cause marketing leader CafeGive Social and raising over $ 7,700. Last week, the Maryland credit union used that money to buy and donate 4-H steers to a local food bank.

For it?s [Moo]ve Against Hunger initiative, Mid-Atlantic Federal Credit Union ran a whole new kind of giving campaign that combined in-branch donations, texting, and social fundraising. The goal was to raise enough money to buy at least two steers at auction to donate to Manna Food Center, and the credit union partnered with cause marketing leader CafeGive Social to make their goal a reality.

This is the second year that MAFCU bought steers to donate to the food center, but the first year that the credit union involved the public and used social media. Last year, the credit union raised enough money to buy and donate a 1,029lb steer (cost: $ 3,300). This year, MAFCU wanted to triple that amount by matching donations up to $ 5,000, and used CafeGive Social?s fundraising apps to bring in as many donors and people as possible.

“We knew from day one that we wanted to do something out of the ordinary for Manna Food Center: something that no one has done before,? said Marc Wilensky, VP of Marketing for Mid-Atlantic Federal Credit Union, about the unusual campaign. ?The food center is always in need of quality protein, so we decided to purchase a steer during the county fair 4-H Steer Auction. CafeGive Social was up to the challenge, and we used their tools to create an online fundraising campaign that worked with our in-branch fundraising.”

From July 1 through July 31st, MAFCU members and their families could visit their local branch and ?purchase? a cow-shaped paper cut-out for one dollar, and display it with their name on the branch wall. At the same time, people could visit the credit union?s Facebook page or text ?BEEF? to 55155 from anywhere to donate to the cause, and ?pin? a virtual cow to the social donor board. MAFCU matched donations up to $ 5,000.

The social apps worked in tandem with Mid-Atlantic Federal Credit Union?s in-branch fundraising. In addition to raising money through its three branch locations, supporters, partners, and vendors from across the country donated online and and through text. Overall, [MOO]ve Against Hunger raised $ 7,718 – surpassing Mid-Atlantic Federal Credit Union?s $ 5,000 fundraising goal.

“Many of our members do their banking online and don’t come into branches on a regular basis,? said Marc. ?The social and texting components really helped break down the barrier of getting people involved even if they don’t come into the branch or aren’t yet a member. With the fundraising app, people all of the country as well as our partners could donate online, and then instantly share it with their friends and networks.”

The Germantown-based credit union used the money to buy three steers at the county fair 4-H Livestock Auction on August 15th, including the largest steer of the night, weighing in at nearly 1,600 lbs. In total, Mid-Atlantic Federal Credit Union was able to donate over 1,800 lbs of high quality beef to Manna Food Center — that?s enough to feed nearly 1,200 families.

Through [MOO]ve Against Hunger, Mid-Atlantic Federal Credit Union not only helped its local food bank; it also raised awareness about Manna Food Center and supported local 4-H programs, which empower youth through life-skill development and sustainable farming practices. The fun and powerful campaign united MAFCU?s entire online and offline community around a common goal: to end hunger.

About MAFCU: Based in Germantown, MD., Mid-Atlantic Federal Credit Union (MAFCU) is a not-for-profit institution managed for the sole benefit of its members, and offers many financial services at better rates and fees. Profits are returned to MAFCU members in the form of higher savings rates, lower loan rates, and lower fees. MAFCU currently has over 25,000 members and over $ 270 million in assets. Membership is open to anyone who lives, works, worships, volunteers or attends school in Montgomery Country, Maryland. For more information, please visit http://www.mafcu.org.

About CafeGive Social: CafeGive is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications. Using our product, CafeGive Social, we have helped companies, agencies and nonprofits of all sizes connect with customers to build brand, enhance reputation, raise awareness and effect social change. Headquartered in Portland, Oregon, CafeGive is a privately held company. For more information, visit http://www.cafegive.com.

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Mediaplanet’s “Organic Living” Campaign Raises Awareness About What Nature Invented, With the Help of Partner TEALUX

New York (PRWEB) July 28, 2014

Mediaplanet announced distribution of its third cross-platform edition of ?Organic Living? on March 12th, a campaign that aims to raise awareness about the benefits of an organic lifestyle. In partnership with industry leader TEALUX, a premium loose leaf tea shop offering over 100 Certified Organic teas, the campaign provides readers with educational insight about the accessibility and growth in recent years that continues to propel the industry forward and make conscious organic choices an option for all.

The print component of ?Organic Living? was distributed within the weekend edition of The Washington Post in the D.C. metro area, with a circulation of approximately 450,684 copies and an estimated readership of 1.3 million. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

A higher standard of quality, purity and overall wellbeing has always been a mission for TEALUX.

?We are proud to offer Certified Organic tea for our customers. Scientists have proven many health and environmental risks linked to genetically modified foods. As a result of these risks, many people in the United States, Canada, Europe, Japan and other countries are demanding non-genetically modified foods. Non-GMO Project Verified and Certified Organic products are produced without genetic engineering or recombinant technologies. Enjoying organic teas from TEALUX offers assurance against the risks of genetic engineering because GMO substances are prohibited in organic production,? stated Dimitriy Fedosyev, Founder of TEALUX.

The campaign focuses on living an organic lifestyle through the acknowledgement of product labels, ingredients, where it comes from and consideration of the profound effects it has on society and the planet. Inspiration is achieved through stories of passion, research and discovery.

This campaign was made possible with the support of the organic, eco-friendly, vegan actress, Emily Deschanel, The Organic Trade Association, The Non-GMO Project, Fair Trade USA and Just Label It.

About TEALUX, Inc.

TEALUX is a unique place for the tea lovers. Importing the finest teas from China, Japan, India, South America and Africa, TEALUX is aiming to provide the highest level of customer service and the highest quality of tea products for experienced connoisseur as well as for someone new to the tea world.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:

Lauren Hubbard